Crafting a logo that recalls the past and looks to the future.
client
University of Tennessee - Department of Nuclear Engineering
American Nuclear Society - Student Conference 2023
Services
Logo Design
links
In the fall of 2022, I was approached by an individual with the UTK Nuclear Engineering program and asked to develop design concepts for an upcoming conference they would be hosting for the American Nuclear Society’s annual student conference.
The final design incorporated a fresh take on classic icons used for similar designs from the mid-20th century during the Eisenhower administration, as well as elements that spoke to the theme of the conference: “Passing the Torch.”
The design underwent a series of revisions until it arrived at the final form you see here. It was utilized in various applications, from promotional merchandise to web and digital presentations during the conference. It is also displayed on a plaque at the University of Tennessee, commemorating the event and thanking all those who contributed to making it a success.
Overview
Motivation for 2023 ANS Student Conference Logo Design
President Dwight D. Eisenhower delivered his famous “Atoms for Peace” speech almost 70 years ago to the UN General Assembly in 1953 which paved the way for the creation of the International Atomic Energy Agency (IAEA) in 1957. As we at UTK ANS reflect on that pivotal time in the early atomic era, we wanted to give tribute to the start of the Atoms for Peace movement while also considering the role that we have as the current and next generation of nuclear scientists and engineers.
For our conference logo, we took elements of the original Atoms for Peace logo and its depictions of some of the peaceful applications of the atom as a backdrop and integrated it with one of the core University of Tennessee mantras of “Passing the Torch” which is our main conference theme.
We are excited to welcome Dr. Jean-Pierre Cayol, Technical Program Coordinator of the Nuclear Sciences & Applications Department at the IAEA, as our opening keynote speaker as he begins the conference looking back at the genesis of peaceful atomic applications and highlights the current and future work that the IAEA is doing to be a torchbearer of “Atoms for Peace” on its 70th Anniversary.
UTK ANS would like to thank Brad Hartman, a recent University of Tennessee-Chattanooga alum, for designing the conference logo. Those interested in hiring Brad for future projects can contact him at info@bradhartman.studio.
(Taken from their website: https://www.ans.org/meetings/student23/)
